Freemotion launches the 22 SERIES – the only interactive connected cardio experience for fitness facilities

We’re excited to share with you the latest news from Freemotion Fitness, which today launches the 22 SERIES powered by iFit® – a brand-new, content-driven cardio line that delivers the only truly interactive, connected fitness experience. Please see the press release below. 

The 22 SERIES enables gym members to quite literally explore the world without leaving the gym floor. It provides access to thousands of on-demand, coach-led workouts, not to mention the Google Maps™ integration, which allows users to create their own routes and train across 10 million miles (16 million km) of mapped locations, with interactive, auto-adjusting technology matching the machine’s movements to the on-screen terrain for an immersive, true-to-life experience.

With this trailblazing cardio line, fitness operators can provide exhilarating, content-driven experiences that delight and motivate members while staying “connected” outside the gym through the members’ iFit-enabled home fitness equipment. This creates a consistency that helps members to develop healthy fitness habits and better results, leading to an increase in retention and lifetime value.

Freemotion launches the 22 SERIES powered by iFit®, the only interactive connected cardio experience for fitness facilities

  • Powered by iFit, the premiere interactive connected fitness platform
  • Tens-of-thousands of immersive and interactive, on-demand iFit global and studio workouts at the touch of a button
  • World-class iFit content completely free of charge to the operator and exerciser with the purchase of the Freemotion 22 SERIES
  • Olympic, professional athletes and world-renowned trainers to coach each session
  • Interactive equipment that auto-adjusts to match the terrain displayed on-screen and on trainer command
  • Workouts available in multiple languages  

20 October, 2020 – Freemotion announces the global launch of its brand-new iFit®-powered 22 SERIES – a revolutionary full cardio range that provides the first truly interactive, connected fitness experience for commercial fitness facilities. By seamlessly integrating best-in-class product design and industry-leading, on-demand, digital content, users experience an immersive and personalized virtual training like never before.

Totally interactive and responsive to the user, the one-of-a-kind Freemotion 22 SERIES is set to change the way fitness operators and businesses connect in-gym and at-home fitness in the modern day.  

The 22 SERIES will feature industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020.  

This launch comes hot on the heels of the announcement that ICON Health & Fitness (“ICON”), the world leader in innovation, design, and distribution of connected fitness equipment and software, received a $200 million growth investment led by L Catterton, the most global consumer-focused private equity firm, paving the way for Freemotion Fitness to become the leading connected fitness brand in the global commercial market.  The investment further accelerates ICON’s unique growth strategy of delivering its expansive range of interactive fitness products powered by iFit, including this launch of the Freemotion 22 SERIES.

Connected fitness is not new; it’s been around for years, but the pandemic has thrown it center stage and accelerated its growth as we head toward 2021. With operators looking to invest sooner rather than later in this booming trend to give members the content-driven experiences they desire and expect, Freemotion has completely ripped up the rule book, creating something new, inspired, and completely unique. An unrivaled interactive, connected fitness experience.

According to Dan Toigo, Senior Vice President and Managing Director for Freemotion Fitness, “We have put people at the heart of the development of this new 22 SERIES range of cardio equipment. Each piece has been meticulously designed and developed to deliver a fully interactive, engaging, immersive, and personalized experience like never before.”

IMMERSIVE GLOBAL AND STUDIO WORKOUTS

All of the content powering the 22 SERIES comes exclusively from iFit – the world’s leading, on-demand streaming fitness platform – providing users with access to an unparalleled, ever-expanding library of thousands of incredible, coach-led workouts. Available in multiple languages and filmed in breathtaking locations across the globe from Paris to Patagonia, as well as in-studio, the Freemotion 22 SERIES offers limitless training options to excite, motivate, and inspire members.  

Redefining what it means to be “content-driven,” each product within the Freemotion 22 SERIES features interactive, auto-adjusting technology that controls the speed, resistance, incline, or decline in sync with the coach’s command. By accurately simulating the topography of the iFit Global Workout, this leading-edge technology makes the user feel as though they are running, walking, or cycling alongside their coach; living every step or pedal stroke for a uniquely immersive and true-to-life experience. By removing the need to manually adjust the machine, this allows the user to focus on their workout and make every second count.  

Users can even select world-renowned race routes, such as the 2020 Tour de France, which consists of 112 different rides that recreate the 21 stages of this year’s Tour. Taking on real-life challenges keeps the user motivated and “locked-in” – helping them to build up those all-important fitness habits and achieve more than they ever thought they could.

“It’s not just connected fitness,” explains Dan. “The 22 SERIES delivers an interactive, connected fitness experience where you feel part of the workout. The equipment truly interacts with the content, so you can escape to a far-off land, running amongst the Easter Island statues with iFit Trainer Tommy Rivers Puzey or cycling along the Echi River in Kyoto, Japan with iFit Trainer Ashley Poulson, and feel like you’re actually there. Users can explore the world without leaving the gym floor, living every footstep or pedal stroke with their coach. And with a near-endless selection of workouts to choose from, the Freemotion 22 SERIES is the perfect way for operators to keep members coming back for more.”

HYPER-PERSONALIZATION AT THE PUSH OF A BUTTON

An unprecedented number of filter options further enhance the user experience by providing them with the unique ability to select workouts by duration, coach, category, intensity, target area, continent, and location. A level of hyper-personalization only found with the 22 SERIES which allows users to freely access and enjoy workouts that are perfectly suited to their fitness levels, personalities, preferences, and goals.

GO FURTHER WITH GOOGLE MAPS™

Another stand-out feature of the Freemotion 22 SERIES that boosts interactivity is the ability for exercisers to map their own routes – or select prestigious race routes – using Google Maps™. The equipment automatically adjusts to match the on-screen terrain. So, if the user wants to take a trip down memory lane and run around the area they grew up in, or explore a part of the world they’ve been desperate to visit, Google Maps makes the world their workout zone. From a trainer’s perspective, they can use the Google Maps feature to set exciting, demanding, or goal-specific challenges, for example, running the London Marathon route or recreating the Milan–San Remo – which could be a facility-wide event!

CONNECTING THE DOTS BETWEEN HOME AND GYM

With this trailblazing cardio line, a facility is able to provide immersive, content-driven experiences that delight and motivate members while staying “connected” outside the gym through the members’ iFit-enabled home fitness equipment. This creates a consistency that helps members to develop healthy fitness habits and better results, leading to an increase in retention and lifetime value.

WORLD-CLASS CONTENT THAT’S FREE FOR OPERATORS

What makes the Freemotion 22 SERIES a true opportunity and game-changer for the sector is that all the content is completely free of charge to the operator and the users. There are no upfront costs or ongoing subscription fees associated with the new interactive 22 SERIES from Freemotion. With fresh content constantly being added, your investment just keeps on growing in value, delivering more and more to users.

Toigo continued, “When developing the 22 SERIES, no stone was left unturned to ensure we created the most immersive, interactive, results-driven workout experience available in the market. Everything about the engineering and content is geared toward enabling the user to be at one with the workout, so they can achieve more from every gym visit and develop a true passion for fitness, in turn, driving attendance, engagement, and retention.”  

A UNIQUE BLEND OF INTERACTIVE PERSONAL TRAINING

It’s not just the beautifully shot footage that makes the Freemotion 22 SERIES such a groundbreaking cardio line; the diverse and comprehensive selection of more than 100 world-renowned trainers, professional and Olympic athletes, are second to none and take the workouts to another dimension. By combining top-quality, face-to-face instruction and motivation with captivating storytelling – sharing insightful information about the location and its history, talking to locals along the route, and providing glimpses into their lives that mimic those true-to-life interactions – the user is drawn in by their coach’s personality.

“These superstar iFit coaches offer way more than just workouts, and really do bring the sessions to life,” says Dan. “Because of this unique style of interactive personal training, soon, you feel like you know these people, and because workouts on the Freemotion 22 SERIES are progressive, the beauty is, you grow together – developing a deeper sense of connection along that shared journey. From an operator’s perspective, this drives attendance, engagement, and retention because users can’t wait to get back on the equipment and continue their rewarding journeys with their favorite iFit coaches.”

Personal Trainers (PTs) can also benefit from harnessing the coach-led power of the 22 SERIES. By directing a client to a specific workout – or workout series – aligned to the individual’s program and goals, PTs can keep them on track and heading toward their desired results, while also empowering them with the confidence to exercise between sessions.

“The industry is becoming more technology-driven by the second; it’s not a matter of when we embrace it – but how,” says Dan. “We truly believe that by focusing the interactive connected fitness experience – delivered through the 22 SERIES – operators are placing themselves in prime position to meet the challenges of the new fitness age and capitalize on the opportunities, setting themselves up for long-term success.”

To learn more about the 22 SERIES and discover how it can reinvent your cardio floor for the new fitness age, visit: www.freemotionfitness.com/22-series

ABOUT FREEMOTION FITNESS

For more than 20 years, Freemotion Fitness has been the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike and is now leading the way in connected fitness. With science and innovation at its core, Freemotion questions how we work out and then redefines it – creating products that deliver an unbeatable user experience and ultimately drive commercial results for its partners. For more information, visit: freemotionfitness.com

ABOUT ICON HEALTH & FITNESS

ICON Health & Fitness is a global fitness leader and the parent company of iFit, NordicTrack, ProForm, Freemotion, and more. Based in Logan, Utah, the 42-year old company has a multi-decade heritage of innovation and quality.

More Units in Less Space, Stay Six Feet Apart with the HOIST Fitness Club Line

Club owners around the world are making big changes in response to the global COVID-19 pandemic. Changes include better sanitization practices, scheduling appointments for customers, and taking fitness classes outdoors. But what about their long-term plans? The new HOIST Fitness Club Line, featuring the Slide Select System, offers huge space-savings for Club Owners looking to get the most out of their facility while allowing members to maintain social distancing. Let’s face it, nobody likes someone inside their personal bubble, much less while sweating, huffing, and puffing in the gym. Now add the effects of the pandemic and you have people wanting to avoid each other like the plague, literally! The HOIST Fitness Club Line can help ensure your club gets the most out of the space available for strength training equipment while maintaining social distance.

Since the release of the initial line of eight pieces in the Club Line, six additional units have been unveiled. The original eight boast a 16% smaller footprint and 19% lower profile than competitors and have no loose pins or lanyards, making them HOIST’s most post-pandemic friendly strength training machines yet. The entire eight piece original line can fit in the same space as a standard one car garage, just 12’ x 22’, while allowing users to maintain a 6 foot social distance at all times, including when machines are in use (see image below).

Additionally, three of the six new units offer multiple exercises on one machine making them even more space efficient by eliminating the need for more units on the floor. This includes the CL-3408 Standing/Prone Leg Curl, CL-3309 Pec Fly/Rear Delt, and CL-3800 Inner/Outer Thigh. The space savings and peace of mind this provides club owners and members has made the Club Line a hit everywhere. More units in less space, more is less with the HOIST Fitness Club Line!

Read More Here

Products: https://www.hoistfitness.com/collections/cl-club-line

Think you knew group training? The future is FUSION!

Freemotion Fitness, one of the industry’s leading innovators, has launched FUSION Team Training, a revolutionary new group training format, unlike anything we’ve seen before.

The ultimate fusion of cardio and strength training in a fun, engaging, and exhilarating small group class, FUSION Team Training is a 45-minute, high-energy workout like no other that enables participants to burn fat and build muscle simultaneously.

With FUSION classes, participants select their own resistance, pace, and intensity, making them accessible for all ages, abilities, and fitness levels. An inclusive and user-defined workout, FUSION helps participants feel powerful, confident, and capable and provides them with an unrivaled, feel-good, results-driven experience that boosts member engagement and retention.

A coach-led workout experience comprising 5 to 15 participants, FUSION Team Training delivers the expertise of personal coaching and the motivation of a group dynamic. From a member’s perspective, this provides a lower-priced entry point to receive personalized coaching. The facility benefits by commanding a premium fee for a group class because they provide individualized coaching in a smaller group experience than is generally possible through traditional Group X classes, ultimately creating a new profit center for the operator.

Dan Toigo, Senior Vice President and Managing Director for Freemotion, is excited about this trailblazing concept. “At Freemotion, we believe in empowering an active lifestyle through integrity, accountability, communication, passion, and a team approach, and FUSION Team Training embodies that philosophy,” he said. “It combines cutting-edge resistance technology, powerful functional movement patterns, and comprehensive programming content to create a one-of-a-kind workout experience. We think the sky’s the limit for FUSION Team Training and expect it to soon become a staple in facilities across the globe.”

Unlike traditional strength training that only builds muscle based on the load, FUSION workouts also utilize resistance, speed, and functional movements from everyday life to develop a healthier body. For exercisers who might feel intimidated with traditional strength training, FUSION provides an inviting and effective alternative.
Each participant uses their own Fusion CST (Cardio Strength Trainer) for the entire workout, meaning there’s no need to share equipment, wipe down multiple stations, or spend hours at the gym to achieve a complete cardio and strength training. Patented SMR™ (Silent Magnetic Resistance) technology helps users quickly perform a total-body workout while reducing muscle soreness and recovery time. This enables users to train on back-to-back days more regularly, boosting their attendance and, subsequently, their retention.

Unlike traditional strength training that only builds muscle based on the load, FUSION workouts also utilize resistance, speed, and functional movements from everyday life to develop a healthier body. For exercisers who might feel intimidated with traditional strength training, FUSION provides an inviting and effective alternative.
Each participant uses their own Fusion CST (Cardio Strength Trainer) for the entire workout, meaning there’s no need to share equipment, wipe down multiple stations, or spend hours at the gym to achieve a complete cardio and strength training. Patented SMR™ (Silent Magnetic Resistance) technology helps users quickly perform a total-body workout while reducing muscle soreness and recovery time. This enables users to train on back-to-back days more regularly, boosting their attendance and, subsequently, their retention.

Toigo added, “Not only are FUSION classes something completely fresh and progressive for the industry, but they also provide a COVID-safe solution that allows group classes to thrive and facilities to stay profitable now, and in the years to come. With each participant being able to quickly achieve a cardio and strength workout on one machine, we’ve shortened the time they need to spend in the gym each day while giving them an effective workout environment that entices them to come back more often, increasing their lifetime value. Fast, effective, engaging, and personal – both from a training and hygiene standpoint – members have fun, achieve results, and feel part of a community all while staying safe. We are very excited for participants around the world to begin experiencing the electricity of this workout and realize that the future is FUSION!”

Differentiate your facility, engage members, and increase revenue through FUSION Team Training, learn more today: Reach us at sales@focusfitness.in

ABOUT FREEMOTION FITNESS For more than 20 years, Freemotion Fitness has been the global pioneer in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, the first road simulating indoor bike and is now leading the way in connected fitness. With science and innovation at its core, Freemotion questions how we work out and then redefines it – creating products that deliver an unbeatable user experience and ultimately drive commercial results for its partners. For more information, visit: freemotionfitness.com


ABOUT ICON HEALTH & FITNESS ICON Health & Fitness is a global fitness leader and the parent company of iFit, NordicTrack, ProForm, Freemotion, and more. Based in Logan, Utah, the 42-year old company has a multi-decade heritage of innovation and quality.

Gyms Reopen From August 5th, 2020

The gyms are reopening! COVID-19 may have put the breaks on the industry, but it certainly hasn’t stopped us. We support and stand by our partners as they reopen their facility. If we can help in any way during the reopening of your facility, don’t hesitate to contact us at sales@focusfitness.in. #MOREPOWER

Weareinthistogether #StayActive #StaySafe #Gymsreopen #Gymsindia #IndiaActive #StrongerTogether #Gyms #FitnessCenters #FitnessStudios #TogetherforFitness #FitnessIndustry #IndianFitness #GymOwners

Focus Fitness is proud to be associated with IndiaActive Association

Focus Fitness is proud to be associated with IndiaActive Association. Together we will strengthen and help the fitness industry to put a united front. IndiaActive and its members will work towards the benefits of the fitness industry. Let’s all unite to reestablish the hopes for the fitness industry.

The association is working towards the immediate and long term problems of the fitness industry.

Join IndiaActive Facebook group to know about the SOP for fitness centers, share your views, and help the community.
https://www.facebook.com/groups/AllIndiaGymAssociation/

#IndiaActive#StrongerTogether#MorePower#Gyms#FitnessCenters#FitnessStudios#TogetherforFitness#FitnessIndustry#IndianFitness#GymOwners#SaveGyms

#Stay Safe #Stay Healthy # Stay Active #Service Update

Dear Friends,

As our country and the world at large gets in the grip of this deadly COVID-19 pandemic, we are all affected by this situation as a society, nation and mankind at large.

The government, our medical brethren, law enforcement agencies and social service organisations at large are all working in a collective sense towards reducing the impact of this pandemic and taking care of normal public and the needy people in our country. It’s a time for selfless unity & collective effort so that we can all overcome this tragedy safely and with a greater sense of purpose for the future.

Our hearts go out to anyone who’s been impacted by the virus, either directly or indirectly. We wish everyone who is affected by this a speedy recovery and request everyone to stay indoors and stay safe as has been exhorted by our Prime Minister.

During this period of enforced lockdown, when most of the commercial gyms and other fitness & training facilities are not operating, we understand the difficulties faced by our customers to keep the ship steady. We are also facing lot of difficulties as an organisation during this period but as a social responsibility, we feel that we should stand in solidarity with our customers. We feel that in our own way, the best we can provide is to place a moratorium during this period of lockdown on our warranties, AMC’s and ASC’s for all customers. Focus Fitness will be providing an extension on all our warranties and maintenance contracts for a period of 30 days from their current validity period for all products. Please feel free to get in touch with our Technical Heads of the respective regions in case you need any clarifications in this regard.

We are very worried for the health and wellbeing of our employees, customers and their patrons & wish everyone safety and good health. Our representatives are working from home and will be available for any assistance & clarifications on their phones and emails.

Let’s look back at this difficult situation we find ourselves in, and become the people we know deep down we are truly capable of becoming. Let’s use this time to sculpt our souls, tap into our greatest potential, face our fears, and exemplify the examples that we have been waiting for others to be for us.

When the world moves past this painful point in time, let’s have become better able to say we made a great impact.
Moment by moment, situation by situation, starting right here and right now- we get to build a positive narrative, TOGETHER…

The Management Team
Focus Fitness

#MOREPOWER

Featured Install at HOUR Fitness, Kakinada, India.

Featured Install at HOUR Fitness, Kakinada, India. Powered by Freemotion Fitness Reflex Treadmills, HOIST Fitness RoC-IT Plate Loaded Strength Equipment & EnergyFit Ski-Row.

The Fit Expo 2019, Science City, Kolkata

Snapshots from The Fit Expo 2019, Science City, Kolkata. Latest range of Freemotion Fitness & HOIST Fitness equipment from our FocusFitness booth.

Featured install at Jetz Fitness, Bengaluru

New featured install at Jetz Fitness, Bengaluru with Ion Fitness, Freemotion, Hoist & EnergyFit Ski-Row Equipment by FocusFitness.

First time in Bangalore, Hoist fitness Motion Cage 5 installation was done by FocusFitness.